The retail business can be tough with strong competition and thin profit margins. Whether you’re just starting out or already well-established, retail stores in the Four Corners want their patrons’ experience to be as enjoyable and hassle-free as possible, and your retail signage is a major factor. Retail signs are important both for bringing customers into your store and helping them navigate to your goods and services once inside.
First, you need to attract people inside your store. You often need to spend a lot of money on marketing, but don’t overlook how effective a prominent and compelling outdoor sign for your retail store can be. You want your storefront sign to be highly visible and inviting, and you have several options for the type of retail sign you install. Some popular choices include: tall pole signs out front, monument signs near the road, roof signs, a-frame signs placed on the sidewalk, window graphics and more.
Inside, your retail signs have several purposes, especially including wayfinding. Retail stores need directional signage to direct customers to where specific products are, as well as restrooms, exits, stairwells, and check out locations. Retail signs also include product and point-of-purchase displays.
If you’d like to learn more about retail signs, please contact Southwest Signs & Graphics where we’re happy to design, manufacture, and install retail signs for Durango and the Four Corners region.
We serve in Durango, Cortez, Pagosa Springs, Bayfield, Silverton, Dolores, Telluride, Ignacio, Mancos and Hesperus, CO as well as Aztec and Farmington, NM and many more.