Serving Durango, Cortez, Pagosa Springs, Bayfield & Silverton, CO.

Directional signage is a very important, though sometimes overlooked, type of signage. Also called wayfinding signage, directional signs are crucial to the success of a business or organization in that they allow people to navigate their space. When we own or manage a business or building, we get to know our way around it pretty well and quite quickly. It can be difficult to put yourself in the shoes of somebody who doesn’t know the space as well as you do. Your space might be tougher to find one’s way around than you think.

If customers have difficulty navigating your store, they might not find the products they want. They might get discouraged and just leave. If people can’t find their way around the office or warehouse you manage, productivity is reduced. Directional signage is an important part of a properly functioning business.

Wayfinding signage commonly directs people to:

  • Restrooms
  • Checkouts
  • Entrances and exits
  • Elevators
  • Stairs
  • Fire escapes
  • Reception desks
  • Information desks
  • Specific products
  • Places where specific services are rendered
  • Parking

You want well-made, sharp looking, durable, and customized directional signage for your business or organization. Directional signage that uses the same color scheme and font as your other signage helps brand the space as yours.

If you’d like to learn more about directional signage, please contact Southwest Signs & Graphics. We’re happy to design, manufacture, and install directional signage in the Four Corners region.

We serve in Durango, Cortez, Pagosa Springs, Bayfield, Silverton, Dolores, Telluride, Ignacio, Mancos and Hesperus, CO as well as Aztec and Farmington, NM and many more.